Why give a seminar?
There’s a growing market for events that deliver accelerated professional development. As more of the world’s information has become freely available, people are more willing to pay someone to organise it for them.
You’re great at your job. Or your company has a great product. But how many people know that? Giving a seminar is a great way for freelancers and small businesses to earn free advertising. Just keep the contents educational and not TOO promotional.
They come to your seminar. They like what you have to say. They view you as an expert. Next, they’re asking you to solve their business problems. And now you have a new client!
Ready for action? Now it’s time to…
Plan your seminar
Identify a need
What skills do people in your city need most? Entrepreneurs need growth hacks for marketing a business. Company employees need specific skills to get better at their jobs. Students need broad insights into a career field. Areas with high unemployment need core skills that can boost employability. Choose your target audience and ask them questions to find out what they want to learn.
Whatever you’re teaching, most of the information is probably available online. So give people another reason to attend your seminar. That could be tasty food, business networking, or a chance to ask questions. You could offer a time-saving benefit by covering all the points that matter in a single session. Or consider packaging your seminar with add-ons such as a book, other giveaway, or personalised follow-up support.
There are many online platforms for promoting events. Some allow you to collect payment upfront, which is always a good idea. The difficulty is knowing which to use and then keeping track of your promotion and attendance across several platforms. Workers University simplifies things by giving you access to a single promotional platform and a prebuilt audience that is interested in your kind of event.
Popular subjects at online course platform Udemy generally fall into two categories: those that help you earn money or those that help you improve at work. Which category do these belong to?
Creativity | Mobile App Design | Data Science | Public Speaking | UX Design | Google AdWords | Freelancing | Microsoft Excel | People Skills | Social Media Marketing
Is that everything? No, wait!
Tips for Making Great Presentations
1 Hook your audience
Get your greetings and self-introduction out of the way as quickly as possible. Then surprise your audience with something they didn’t know. Really surprise them. Do this within the first two minutes.
2 Show the ending
Now that your audience is hooked, show them where you’re going with this. Tell them what to expect by the end of your presentation. You don’t need to show them the whole roadmap, but do point out the final destination.
3 Give good slideshow
The rules of slide design are hotly contested, but try these: One teaching point per slide. No more than 25 words per slide (less is better). Vary the contents (photos good, clip art bad). Don’t read from your slides – people can read faster than you can talk.
4 Tell stories
Audiences generally love it when you go off-script with a good anecdote. Stories are memorable and help to fix learning. They can also illustrate your teaching points more effectively than abstract notions. Use them!
5 Make it interactive
People come to your seminar for all kinds of reasons. They want to learn from you, but they also want to participate and meet other people. Design these experiences into your seminar so you’re not overwhelmed by spontaneous audience participation.
It’s a depressingly familiar sight: three people huddled over a computer trying to make a projector work, while the host nervously apologises for the delay. Arrive early and set up. Have your slides on a back-up device: a VGA adaptor cable for your smartphone can be a lifesaver.
BONUS CONTENT! GREAT TEACHING IDEAS
You’re spoiling us now! Click below to learn more.
Arguably the key classroom trend of the last ten years. In the traditional classroom, learners received information they would apply later in homework or a test. Now teachers are ‘flipping’, which means giving access to the information in advance and using classroom time to apply it in context, explore it in depth, or make it the basis of a great discussion. If your seminar consists mainly of handouts or slides, what extra could you gain by making all that available in advance?
BYOD is a trend that started in the workplace and has since spread to education. Often associated with developer courses where students need to write code in class, BYOD has other advantages too. It promotes small-group working and makes the seminar less teacher-centred. It means each person can work separately, so together the group can accomplish more in a shorter time. Just confirm the wifi strength beforehand and always have a way to get the whole group’s attention. Klaxon?
In this model, the teacher becomes a curator or reviewer of other people’s courses. After all, there’s so much free or low-cost instruction online already, more than most people have the time to consume. Your seminar could be about highlighting and summarising the best of that learning for the convenience of others. Just be sure to direct students back to the original materials for further exploration.
Teach at Workers University
Workers University Tokyo is your seminar business partner. We work to bring your event to a wider audience and take the stress out of organising it. Let us take care of the venue, marketing and ticketing, while you focus on the seminar itself.
What we look for in a teacher:
1. Strong knowledge of a work-related subject
2. Great communicator
3. Able to teach in English
To apply: Pitch your teaching idea to us using the form below and we’ll be in touch.
© Workers University Tokyo 2016
Dogenzaka 1-22, Shibuya